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Nov 25, 2019

Why you have to check out today’s podcast: 

  • Discover the 3 central C's of Value; creating, communicating and capturing value 
  • Learn what is customer perceived value and how outcome appeals to them rather than benefits only
  • Learn how to be a customer experience expert and how to get customers talking about your...


Nov 18, 2019

Why you have to check out today’s podcast: 

  • Learn about why the accounting world, as well as the cars industry, are leaning towards subscription pricing these days 
  • Discover why timesheets focus firm leaders on the wrong things especially in pricing and value setting 
  • No Timesheets? Is it Possible? 

 

Ronald  J....


Nov 11, 2019

Why you have to check out today’s podcast: 

  • Discover why value capture is the most important business idea your business should know about 
  • Find-out where should the pricing function reside in your business? 
  • Learn why your pricing strategy should be a team effort 

 

Tim J. Smith is the Founder and CEO of Wiglaf, a...


Nov 4, 2019

Why you have to check out today’s podcast: 

  • Learn when to use pricing metrics and pricing models 
  • Learn how and which pricing model to use to fit your customers’ needs and to  align towards their cost and revenue goals 
  • Learn about how he closed a $200-million dollar deal without having to reduce its price...