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Mar 27, 2024

This one is the 8 of Clubs from the Impact Pricing card deck.

 Ban the word markup. First, can we all agree that cost-plus pricing is not optimal? We really want to do value-based pricing, charge what a customer is willing to pay. Got it, so we're all in agreement. 

Now, let's talk about the word markup. Markup...


Mar 25, 2024

Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue. 

In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit your lifestyle, enabling you to increase revenue without feeling overwhelmed by excessive work.

 

Why you have to check...


Mar 22, 2024

This is an Impact Pricing Blog published on February 1, 2024, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/to-discount-or-not-to-discount/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an...


Mar 20, 2024

This one is the 8 of Diamonds from the Impact Pricing card deck.

 Customer perceptions always matter. And what's fascinating is every time we touch a customer, we touch a buyer, they form perceptions of our company. They could be positive perceptions. They could be negative perceptions. 

And when I say every time,...


Mar 18, 2024

Robert Ribciuc is the Managing Partner at EBITDA Catalyst. He helped establish, grew, and managed a successful advisory/consulting firm focusing on pricing strategy and analytics, go-to-market optimization, and revenue management for middle-market corporate and private equity portfolio (PE) clients in diverse industry...