Apr 20, 2026

Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions, and hybrid approaches.

In this episode, he joins Mark Stiving to unpack a growing tension: companies are pushing more flexible pricing models—but customers don’t...

Apr 17, 2026

This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-three-value-disciplines-why-price-takes-the-blame-when-buying-gets-hard/

If you have any feedback, definitely send it. You can reach us at...

Apr 13, 2026

Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He’s also the author of Gap Selling, a framework built around one powerful idea: understanding the gap between where a buyer is today and where they need...

Apr 10, 2026

This is an Impact Pricing Blog published on January 26, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/free-ai-is-a-strategy-not-a-pricing-model/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go...

Apr 6, 2026

AI pricing is changing fast—and suddenly, everyone is selling credits. But here’s the uncomfortable question: Are credits actually helping you scale… or quietly pulling you back into cost-plus pricing?

Steven Forth, co-founder of ValueIQ, joins Mark Stiving to unpack what’s really going on behind the rise of...