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Mar 30, 2020


Why you should check out today’s podcast: 

  • Find out the basic differences between SaaS, subscription and traditional perpetual licenses 
  • Learn about subscription pricing decision and how to set-up the revenue buckets for acquisition, retention, and monetization 
  • Discover why it is important that your pricing and...

Mar 23, 2020

Why you have to check out today’s podcast: 

  • Learn practical and sellable solutions transforming your clients from perpetual to subscription  
  • Know the challenges on shifting revenue model from perpetual to subscription 
  • Discover how to craft your pricing based on customer perceived value and what appeals to...

Mar 16, 2020

Why you should check out today’s podcast:

  • Know how to price yourself and services right
  • Learn why billing by the hour is a disservice to you and your service 
  • Why you should you never underprice yourself and your services so no money is left in the table


Loren Fogelman is an expert in pricing strategy and sales...

Mar 9, 2020

Why you have to check out today’s podcast: 

  • Understand the behavioral economics of consumers in order to overcome barriers to their buying decisions 
  • How to overcome barriers of apathy, anxiety, and paralysis to get more people on board and encourage retention 
  • How to structure your offer in a way that it will be...

Mar 2, 2020

Why you have to check out today’s podcast:

  • Learn about product management’s role in pricing strategy
  • Learn the importance of having a strategic customer and market-driven business case that will define the direction of your product and what you want to achieve
  • Understand Customer Perceived Value, what appeals to...