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Jun 29, 2020

Why you have to check out today’s podcast: 

  • Find out why you need to price test, even after making the effort to understand value through all the analytics available
  • Learn how to consistently deliver substantial lifts in revenue and profit through pricing
  • Learn about the social science of pricing: utilizing the...


Jun 22, 2020

Why you have to check out today’s podcast: 

  • Learn about the key rules on negotiation to help you carry out your winning strategies 
  • Learn about the winning idea of concessions that you can apply in negotiation    
  • Learn how to meet the needs and wants of stakeholders who are coming from different perspectives to...


Jun 15, 2020

Why you have to check out today’s podcast: 

  • Discover why value-based pricing  is the most neglected step in understanding price 
  • Learn how to communicate product value in value conversations with customers before products are made for better pricing 
  • Find out the importance of having a pricing strategy to determine...


Jun 8, 2020

Why you have to check out today’s podcast: 

  • Learn how to communicate value to your customers so they get what they want, and you protect your own position in terms of profit and margin 
  • Discover how to strategically negotiate to win a sale at a higher price 
  • Find out why lowering costs and increasing value doesn’t...


Jun 1, 2020

Why you have to check out today’s podcast:

  • Learn about what a CPQ is and the value it gives to a company
  • Find out how to bundle products together to cater to a customer’s specific needs
  • Learn how to achieve price optimization through the use of CPQ

 

Steve Wilkins is the Head of Pricing Solutions at Standav Corp,...