Nov 30, 2020

Natalie Louie is a Product Marketing strategist and leader who can build, scale, train and manage teams or roll up her sleeves to create and operationalize repeatable playbooks around positioning, messaging, go-to-market, product launches, customer journeys, training, competitive intelligence, win-loss...

Nov 23, 2020

Reed Holden is an author and keynote speaker for Negotiating with Backbone and Pricing with Confidence. Reed provides B2B pricing and negotiating advice to clients building go-to-market strategies to drive price leadership, selling backbone, and profitable growth.  

Dr. Holden specializes in helping sales teams avoid...

Nov 16, 2020

Marco Bertini is a Professor of Marketing at Esade, co-founder of the school’s Institute for Data-Driven Decisions, and previously served as department chair. He completed his doctoral studies at Harvard Business School and was on the faculty at London Business School before moving back to Barcelona.  

He is a...

Nov 9, 2020

Craig Zawada is the Co-Author of The Price Advantage, one of the seminal books in pricing, and he is the Chief Visionary Officer at Pros. He was at McKinsey for 13 years, ended up leading their North American pricing practice. 

In this episode, Craig explains volatility and how it is present in businesses. He also...

Nov 2, 2020

Robbie Kellman Baxter is a Strategy consultant helping companies develop and optimize membership models and subscription pricing. Deep expertise in subscription-based and SaaS businesses and the Membership Economy. 

Her specialties include Growth strategy, market assessment, market segmentation, the establishment of...