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Dec 31, 2021

This is an Impact Pricing Blog published on November 24, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/value-based-mindset-is-hard-for-an-individual/ 

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now,...


Dec 29, 2021

I've spoken with lots of CEOs who believe that they should get higher margins and they want higher margins. And, by the way, doesn't everybody want higher margins?

But the key is the CEO as well as pretty much everybody else in the company doesn't truly understand what value means to the customer. 

And what that means...


Dec 27, 2021

Scott Miller is an experienced pricing professional with over 12 years of proven leadership in achieving profit oriented sales growth through advanced pricing techniques. Currently, he works as the Vice President of Pricing at Fiserv. Scott guides the pricing team in developing creative proposals for clients on Fiserv...


Dec 24, 2021

This is an Impact Pricing Blog published on November 17, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/freemium-or-free-trial/  

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an...


Dec 22, 2021

Gross margin never matters to pricing. Occasionally, contribution margin does.

This might feel like accounting to you. 

Gross margin, contribution margin…. but you've probably heard me say, 'Fixed costs never matter to pricing. Never, never, never.’

 Now, if you believe that here's a really simple accounting...