Apr 30, 2021

On April 20, 2021, the Wall Street Journal published an article titled  Procter & Gamble Will Raise Prices in September.

Here are the first three sentences:  

Procter & Gamble Co. this fall will start charging more for household staples from diapers to tampons, the latest and biggest consumer-products company to...

Apr 28, 2021

Pricing metrics really should be correlated with your customer's value metrics.

First off, what's a pricing metric?

A pricing metric is what you charge for. If you're salesforce.com, you are charged by the person.

If you're Dropbox, you might charge by the terabyte of storage. You might charge by the click, you might...

Apr 26, 2021

Matt Johnston is the Founder and CEO of EPIC Conjoint. As a highly motivated seasoned commercial marketing professional possessing 25 years Pricing, Product and Segmentation experience with Tier 1 brands in Europe, North America, MENA and Southeast Asia, he is a huge fan of conjoint analysis but massively frustrated...

Apr 21, 2021

Understanding your customers' decisions is fundamental to value based pricing, especially in subscriptions.  

When we think about our customers' decisions, especially in subscriptions, we want to break it up into those three different revenue buckets we talk about - Win, Keep, and Grow.

When we're trying to win...

Apr 19, 2021

Lindsay Duran is the Chief Marketing Officer at Zilliant. Over the course of her career, she focused on uncovering inefficient and sub-optimal processes and actively worked to solve those challenges with creativity, whether it's developing a new go-to-market methodology, revamping a marketing organization, or, in her...