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Aug 30, 2021

Liz Wainger is a communications strategist, author, serial connector - I help businesses and nonprofits clarify their messaging and purpose.

In this episode, Liz shares one tool she uses that helps her create a message that cuts through the noise, solely focused on your target audience and what truly resonates with...


Aug 27, 2021

This is an Impact Pricing Blog published on June 9, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/when-should-you-lower-your-price/ 

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an...


Aug 25, 2021

We know that we have to subscription companies have to win customers, keep customers, grow customers.

This is really about keeping customers and we should have a customer success department that is watching usage. Watching are people really getting value from our product.

Those who are using our product a lot are...


Aug 23, 2021

Jared Smith is a Business Consultant at Vendavo, a world-class commercial excellence software firm that enjoys seeing clients evolve into leaders in their industry. ​He is a Ph.D. candidate at Oklahoma State University researching how companies execute strategies, pricing, and sales dynamics.

In this episode, Jared...


Aug 20, 2021

This is an Impact Pricing Blog published on June 2, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/can-your-pricing-be-your-advantage/ 

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an...