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Sep 29, 2021

Pricing really encompasses almost every department inside your company, because when you think about it, pricing is how do we capture that?

And so now it's all about value, what's value to the customer. In fact, what's perceived value to the customer and we can work our way backwards and say salespeople on a one-on-one...

Sep 27, 2021

Mike Wilkinson is called 'The Value Selling Expert' and he helps Sales Directors/VPs and sales teams understand customer value and get paid what they're worth.

In this episode, Mike shares how you need to get to the generic issues of the business first, document and understand what the company faces so you know how and...

Sep 24, 2021

Business in its simplest form is getting paid for providing value to the customer.

It may be true that they're going to get the value. It may not be true that they're going to get the value, but they believe they're going to get the value.

And what we need to do is make sure we understand what our customers or our...

Sep 22, 2021

This is an Impact Pricing Blog published on April 18, 2021, turned into an audio podcast so you can listen on the go.

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Sep 20, 2021

Ayon Bhattacharyya is an experienced business leader with significant success in revenue growth through commercial problem-solving. He is implementing innovative pricing solutions, fact-based analysis, and market research, drawing upon his stakeholder management and influencing skills to gain the support of other senior...