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Jan 31, 2022

Damien Robert is currently the Chief Solution and Delivery Officer at Pricemoov. He's been at Simon-Kucher & Partners (SKP) for 17 years of his career so he actually understands pricing really well. Damien also took a three-year stint at Disneyland Resorts Paris. Damien develops and implements tailor-made pricing...


Jan 28, 2022

This is an Impact Pricing Blog published on December 22, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-art-of-pricing/ 

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an impact.

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Jan 26, 2022

Real value comes from real differentiation.

Real value is turned into perceived value through marketing. 

When we're up against the competition, which most of the time we all. Our customers are buying perceived differentiation.

They look at our product or competitors' products. What's the difference in price and is...


Jan 24, 2022

Ebrahim El-Ebiary is a Pricing Manager at Goodyear Tires. He’s been with Goodyear for six years now, having worked in Revenue Management at FedEx before that. Ebrahim is a Professional Certified Coach and he's genuinely interested in people and how they think.

In this episode, Ebrahim talks about the importance of...


Jan 21, 2022

This is an Impact Pricing Blog published on December 15, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-best-attitude-for-a-great-value-conversation/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now,...