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Feb 28, 2022

Anne Warren is the Senior Director of Global Pricing at Shure – an appliances, electrical, and electronics manufacturing company that produces best-in-class audio products with high-quality performance, reliability, and value. Anne started out as an accountant and an auditor. She's been leading pricing teams for about...

Feb 25, 2022

This is an Impact Pricing Blog published on January 12, 2022, turned into an audio podcast so you can listen on the go.

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Feb 23, 2022

When we think about pricing, typically we have a product in hand and we say, how much does our customer value this? How much are they willing to pay? Now, we're going to put a price tag on that.

And that's really important. We want to be able to do that well. And that's typically what we think of when we think of...

Feb 21, 2022

Shantanu Basu is currently the Senior Director of Go-To Marketing Strategy and Operations at Tanium. He was Director of Strategy and Operations at Intel for a long time, and he's part of an organization called RevGenius. Shantanu got his MBA from the University of Michigan.

In this episode, Shantanu discusses value...

Feb 18, 2022

We all know that price is a signal of quality, but what ends up happening is, over time people learn what the true quality is, and they realize if the prices match that true quality or not. If we're able to price relative to our true quality, then all is right with our customers in their minds and they're not going to...