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Mar 30, 2022

It's true, pricing can have an instantaneous response. I often think of it as the nuclear bomb of marketing mix variables because you can change it today, impact the market immediately, and it's really hard to take it back.

Now, compare that to the other marketing mix variables. If you've taken a marketing class, you...

Mar 28, 2022

Pedro Piccoli Soares is currently Senior Executive Manager of AI Pricing at SIXT, a travel arrangement / car rental company that’s known to be a provider of high-quality mobility services. He mentors startups, and has an Engineering degree. He also has a purple belt in Brazilian jiu-jitsu.

In this episode, Pedro...

Mar 25, 2022

This is an Impact Pricing Blog published on February 16, 2022, turned into an audio podcast so you can listen on the go.

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Now, go make an...

Mar 23, 2022

The whole point of pricing, value-based pricing, is to charge what customers are willing to pay. And almost by definition, loyal customers like us more, they would be willing to pay us more.

This is the big exception to the rule of charge what a customer is willing to pay. My intent when I do price segmentation...

Mar 21, 2022

Duane Dufault is currently a Fractional CRO at Forward and is a Strategic Advisor at Abaqus Inc. Before this, he was Fractional VP of Sales at The RockED Company Inc. Duane is a dad of four lovely daughters.

In this episode, Duane shares the power behind having all departments in a company understand value in order to...