Aug 31, 2022

This one is the Ace of Hearts from the Selling Value card deck.

Selling value really does do a lot of things. But if you imagine for a second that a buyer has some expectation of how much value they're going to get from our product. That is a good indicator of their willingness to pay, it's a good indicator of how...

Aug 29, 2022

Mark Stiving is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. He is the host of the Impact Pricing podcast, helping people win more business at higher prices through value, and has authored three books which all revolve around pricing.

Ron...

Aug 26, 2022

This is an Impact Pricing Blog published on July 20, 2022, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/subscribe-to-heated-seats-in-a-bmw/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an...

Aug 24, 2022

This meme is the Ace of Spades from the Selling Value card deck.

Selling value really is the skill of increasing customer perceived value.

If you think about it, our customers don't really know how much value they're going to get from our products. And yet we as salespeople, product people, pricing people, we've seen...

Aug 22, 2022

John Moss is the CEO of Flintfox International, a pricing software company with world class IP in the areas of pricing and revenue management. He’s previously worked as the Chief Strategy Officer and also General Manager of MYOB. John is also trained to use explosive and radioactive devices.

In this episode, John...