Nov 30, 2022

This is the Jack of Hearts from the Selling Value card deck.

It's true, buyers making the 'will I' decision do need different information than those making the 'which one' decision.

In the 'will I' decision, they're trying to decide, should I buy something in this product category or not? What they're really saying is,...

Nov 28, 2022

Stephan Liozu is the Founder of Value Innoruption Advisors, a boutique consulting firm specializing in disruptive approaches in value, pricing, and strategic management.  He helps leaders in organizations that want to get started in pricing by conducting assessments and building road maps. 

In this episode, learn all...

Nov 25, 2022

This is an Impact Pricing Blog published on October 19, 2022, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/value-and-price-for-a-few-customers/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an...

Nov 21, 2022

Andy Paul is the author of Sell Without Selling Out. He's the host of the Sales Enablement Podcast, and has experience on being VP of Business Development and VP of Sales.

In this episode, Andy talks about the importance of the “human element” and why we should utilize it more when it comes to business...

Nov 18, 2022

This is an Impact Pricing Blog published on October 12, 2022, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-strategic-hot-dog/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

Connect...