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Jan 30, 2023

Bryan Belanger is the senior director of Technology Business Research. He's also the senior director at XaaS Pricing, a subsidiary of TBR that helps SaaS companies price on a data-driven approach.

In this episode, Bryan talks about the work that XaaS Pricing does and who their target customers are. He also shares his...

Jan 25, 2023

This one is the 9 of Spades from the Selling Value card deck.

Buyers need different information depending on where they are in their own buying process.

There's a map in the Selling Value book that talks about these different waypoints, but let's simplify it for the sake of this table topics and say, look, there's...

Jan 23, 2023

Ayon Bhattacharyya is the Founder of Biz Growth Spurt, a consulting firm based out of New Zealand. He has experienced pricing in half a dozen companies, and he's a passionate animal welfare advocate.

In this episode, Ayon talks about the ins and outs of monetization. He also tells us a bit about his company, Biz Growth...

Jan 20, 2023

This is an Impact Pricing Blog published on December 14, 2022, turned into an audio podcast so you can listen on the go.

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Now, go make an...

Jan 18, 2023

This is the 10 of Diamonds from the Selling Value card deck.

You should reveal the price only after the value is communicated.

What happens is, when our buyers hear the price, at that moment, they're making a decision. Is the price too high or too low? Is it worth it? What decision am I going to make? Am I going to...