Apr 28, 2023

This is an Impact Pricing Blog published on March 23, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/discrimination-or-segmentation/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

Apr 26, 2023

This one is the 6 of Hearts from the Selling Value card deck.

I work with clients frequently about creating these value tables. And what we essentially do is we identify, what are the best features in the product? What problem does that feature solve for the client? What's a quantifiable result that client may expect?...

Apr 24, 2023

As the founder and CEO, Joe Woodard empowers small business advisors to transform small businesses. He works toward this vision as the host of the annual Scaling New Heights conference, the host of Woodard Alliance, the head of Woodard Institute and various speaking and writing engagements he performs throughout the...

Apr 21, 2023

This is an Impact Pricing Blog published on March 16, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/interesting-starlink-price-changes/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an...

Apr 19, 2023

This one is the 6 of Spades from the Selling Value card deck.

Make it simple for buyers to decide. One of my favorite sayings is, “A confused buyer won't buy.”

If you think about it, we're all afraid to make mistakes. We don't want to make mistakes. And the more difficult we make the decision, the more likely...