Dec 30, 2024

Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm.

In this episode, Steven discusses how AI, particularly transformer models, is revolutionizing business strategies by automating complex tasks like value modeling and scenario planning, making them more efficient. He...

Dec 27, 2024

This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/context-driven-pricing-the-ultimate-pricing-strategy/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Dec 23, 2024

Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice models, and advertising.

In this podcast, Russ discusses the critical role of understanding consumer behavior in pricing decisions, emphasizing the...

Dec 20, 2024

This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/profit-vs-market-share-which-should-your-business-prioritize/

If you have any feedback, definitely send it. You can reach us at...

Dec 16, 2024

Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. 

In this episode, Mike shares what is involved in a successful value-based selling to enable tailored solutions that address specific challenges of your customers. He emphasizes the importance of measuring and reinforcing...