Aug 26, 2024

David Brown is the author of "Banned Business Books, Volume 1, Pricing," a fictional account that narrates how a marketer and a pricing guru stand up and optimize the pricing function in a company.

In this episode, David shares what his book 'Banned Business Books' is all about highlighting the "Nine Boxes" framework...

Aug 23, 2024

This is an Impact Pricing Blog published on July 4, 2024, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/understanding-fencing-googles-strategy-to-maintain-regional-pricing-for-youtube-premium/

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Aug 19, 2024

Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.

In this episode, Kristen explores the intricacies of pricing...

Aug 16, 2024

This is an Impact Pricing Blog published on June 27, 2024, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/how-to-charge-different-customers-based-on-value-received/

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Aug 12, 2024

Florian Bauer is an internationally sought-after expert and speaker on the subject of price psychology and behavioral pricing. He is an honorary professor at the Technical University of Munich and author of several books on price research. He also has a doctorate in Psychology at TU Darmstadt, MIT, and Harvard.

In this...