Dec 29, 2025

Michael Mansard, Principal Director of Subscription Strategy at Zuora, joins Mark Stiving to challenge one of pricing’s most accepted conventions: the order of good, better, best.

In this episode, Michael shares original research showing how simply changing the display order to best, better, good can significantly...

Dec 26, 2025

This is an Impact Pricing Blog published on October 20, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/how-to-define-powerful-market-segments/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make...

Dec 22, 2025

Dan Layfield, founder of the Subscription Index, joins Mark Stiving to unpack the less-visible pricing and monetization levers that drive real growth in subscription businesses. With experience scaling Codecademy from $10M to $50M in revenue and leading product teams at Uber and Diligent, Dan brings a product-led,...

Dec 19, 2025

This is an Impact Pricing Blog published on October 13, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/shareholder-value-is-an-outcome-not-a-strategy/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now,...

Dec 15, 2025

Deovrat Kajwadkar is the Director of Strategic Deal Pricing and Monetization at Google Cloud, where he sits at the center of some of the most complex commercial decisions in modern tech. With a background in management consulting at McKinsey and deep experience in cloud and AI monetization, Deovrat brings a rare inside...