Aug 29, 2025

This is an Impact Pricing Blog published on June 30, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/product-market-fit-is-overrated-for-pricing/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make...

Aug 25, 2025

John Norkus is the founder of chiefpricingofficer.com and has led pricing transformation teams at several large consulting companies including Deloitte and KPMG. He started his career as an aircraft engineer before transitioning into business, bringing his analytical mindset to understanding the behavioral economics of...

Aug 22, 2025

This is an Impact Pricing Blog published on June 23, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/when-pricing-becomes-sleazy-manipulation/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an...

Aug 18, 2025

Steven Forth is the founder and CEO of Ibbaka and by far Impact Pricing's most frequent guest. He's currently developing ValueIQ, a set of agents for pricing and value advisory work that will soon be available for broader use.

In this episode, Steven discusses his recent research comparing agent strategies across four...

Aug 15, 2025

This is an Impact Pricing Blog published on June 16, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-secret-link-between-market-segments-and-the-will-i-decision/

If you have any feedback, definitely send it. You can reach us at...