Oct 31, 2025

This is an Impact Pricing Blog published on August 25, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-market-segmentation-matters/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an...

Oct 27, 2025

Lindsay Maurer is Pricing Intervention Manager at BP. With 14 years of experience in product management and pricing, she reveals how she achieved a 13% profit gain despite a 16% revenue drop, and why she believes “the dumbest guy in the market sets the price.”

In this episode, Lindsay and Mark Stiving...

Oct 24, 2025

This is an Impact Pricing Blog published on August 18, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-are-you-selling-a-platform-or-a-solution/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Oct 20, 2025

Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into Jobs to be Done methodology and its connection to value-based pricing. From his origins as a software developer building productized services to coaching hundreds of companies...

Oct 17, 2025

This is an Impact Pricing Blog published on August 11, 2025, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-ai-do-costs-finally-matter-in-pricing/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go...