Mar 30, 2026

Jim Kalbach is the Chief Evangelist at Mural, where he helps teams uncover what customers actually need—not just what they say they want. Known for his work in Jobs to Be Done, experience mapping, and innovation, Jim has spent years helping organizations see beyond their products and into how buyers really think,...

Mar 23, 2026

If buyers need to believe the value before they buy…why don’t they trust ROI when we show it to them?

In Episode 5 of the Buyer Decision Series, Mark Stiving and Rebecca Kalogeris explore how to actually help buyers quantify value in a way they believe.

Because the real value conversation doesn’t start...

Mar 20, 2026

This is an Impact Pricing Blog published on January 12, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/ai-didnt-kill-per-user-pricing-it-exposed-it/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go...

Mar 16, 2026

If value comes from solving problems… why do buyers struggle to explain the problems they actually have?

In Episode 4 of the Buyer Decision Series, Mark Stiving and Rebecca Kalogeris explore why buyers often jump straight to solutions instead of clearly articulating their problems.

But the real value conversation...

Mar 13, 2026

This is an Impact Pricing Blog published on January 5, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/price-is-the-tradeoff/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

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