Apr 27, 2026

Felix Hoffmann is the co-founder of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems.

He previously led pricing optimization at Zalando, managing pricing across millions of products and markets—giving him a front-row seat to how pricing actually behaves...

Apr 24, 2026

This is an Impact Pricing Blog published on February 9, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-theory-vs-buying-reality-why-usage-based-pricing-still-wins-in-enterprise-ai/

If you have any feedback, definitely send it. You can reach...

Apr 20, 2026

Mark Walker, CEO at Nue.io, helps companies design pricing models that align with how customers actually experience value—across usage, subscriptions, and hybrid approaches.

In this episode, he joins Mark Stiving to unpack a growing tension: companies are pushing more flexible pricing models—but customers don’t...

Apr 17, 2026

This is an Impact Pricing Blog published on February 2, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-three-value-disciplines-why-price-takes-the-blame-when-buying-gets-hard/

If you have any feedback, definitely send it. You can reach us at...

Apr 13, 2026

Keenan is the founder and CEO of A Sales Growth Company, where he helps organizations move beyond product-driven selling and into problem-centric sales strategies. He’s also the author of Gap Selling, a framework built around one powerful idea: understanding the gap between where a buyer is today and where they need...