Jul 31, 2026

This is an Impact Pricing Blog published on May 18, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/how-buyers-actually-buy-and-why-aida-isnt-the-answer/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now,...

Jul 27, 2026

Claire Wang is a pricing strategist, speaker, and author of The Price of Influence. With a background spanning insurance, consulting, and commercial strategy, she helps organizations shape willingness to pay by understanding how people perceive value. 

In this episode, she shares why pricing professionals need to think...

Jul 24, 2026

This is an Impact Pricing Blog published on May 11, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/what-is-a-pig-worth/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

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Jul 20, 2026

Adrienne Gordon is the CEO of PriceSpace and founder of Pricing Empowered. With more than 25 years of pricing experience, she helps organizations combine pricing strategy, organizational change, and AI adoption to improve commercial performance. 

In this episode, Adrienne and Mark explore what happens when pricing teams...

Jul 17, 2026

This is an Impact Pricing Blog published on May 4, 2026, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-information-trap-is-killing-your-deals/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an...