Oct 14, 2019
Why you have to check out today’s podcast:
- Get into grips with the latest thinking on assessing and formulating subscription pricing strategies
- Challenges of people and companies in understanding, creating and talking about pricing and value to the customers
- Learn how the Accelerate Your Subscription Business course can help your business create and capture more value in your business
Why don't you win deals at higher prices? You don't get paid enough for the value you create. Or do you build products that your customers don’t value (and don’t buy)?
Today, we have no guests. It’s just going to be Mark talking about Impact Pricing’s latest course Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth. A course will help YOU drive growth in your subscription business by giving you clarity and certainty around which tasks drive growth at your current stage.
Listen in to hear the exciting things that Mark has in store for companies, entrepreneurs, and experts that will help them price offerings to capture more of the value they create. Please afford a few minutes to tell you about the course, share a couple of nuggets from the course, and stories behind the journey of creating the course.
“There's so much to learn. Many people and companies don't understand about value, how to sell it, how to create it, how to talk about it, how to figure out what it is to the customer. These are fascinating topics for me.”
- Mark Stiving
Get Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth Course at https://www.championsofvalue.com, Use the DISCOUNT CODE: ‘EARLYBIRD’, valid until October 31st, 2019.
Topics Covered:
00:39 – Mark’s passion for creating courses to help people and experts about pricing and value, why he left Pragmatic Marketing despite loving creating and teaching about pricing
01:51 – All about Subscription Businesses, Mark’s AHA after AHA moment that made him decide to create a course around this industry
04:03 – 'Love Win. Keep Grow. Makes it simple.' and more...what people say about the course
06:35 – Where to get Accelerate Your Subscription Business: Your Blueprint to Packaging & Pricing for Growth: Checkout: https://www.championsofvalue.com
People and Resources Mentioned
- Zoom
- Pragmatic Marketing
- Tomasz Tunguz' Red Point Ventures
- Bessemer Ventures
- www.zuora.com
- Patrick Campbell of ProfitWell
- Natalie Louie-Kao
Connect with Mark Stiving
- Email: mark@impactpricing.com
- https://www.championsofvalue.com