Jul 30, 2021

This is an Impact Pricing Blog published on June 30, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/willingness-to-pay-vs-price-sensitivity/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an...

Jul 28, 2021

Values should drive most business decisions

Yes, it's true. Value should be.

Almost everything that goes on inside your business. I learned this because I'm a pricing guy as a pricing guy. What we think about is, “Hey, I've got this product. What's the value of that to my buyer? To my customer? How much would they be...

Jul 26, 2021

Alex Hoffman is an articulate commercial leader with extensive experience in addressing profitability challenges through Commercial Analysis, Pricing / Business Strategy, and Portfolio Management.

In this episode, Alex Hoffman underscores how pricing tools, insights that pricing experts develop, and the key...

Jul 23, 2021

This is an Impact Pricing Blog published on June 16, 2021, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/perceived-versus-real-value/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. Now, go make an...

Jul 21, 2021

Using price to solve product-market fit is like changing gravity to lose weight. 

Product Market Fit is one of those things that we hear often, especially as we're going to launch a brand new product. 

We want to make sure that we understand what the market really needs, what problems we plan to solve. 

And have we...