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Apr 29, 2022

This is an Impact Pricing Blog published on March 23, 2022, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/peloton-tests-new-pricing-model/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an...


Apr 27, 2022

It really is fascinating that experts can translate our features into our benefits. And oftentimes as salespeople, as pricing people, as product managers or product marketers, we are experts in our own products. We think about a feature and we can automatically understand what those benefits are that our customers are...


Apr 25, 2022

DeAnn Hammer is the Global Pricing Operations Manager at 3M, an industrial machinery manufacturing company that innovates with purpose and uses science every day to create real impact in every life around the world. She was originally a Marketing Manager in 3M. DeAnn was the valedictorian of her high school senior...


Apr 22, 2022

This is an Impact Pricing Blog published on March 16, 2022, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/pricing-people-shouldnt-set-prices/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an...


Apr 20, 2022

Usually, when we think about creating a new business model, it revolves around pricing. It often revolves around, what are we going to charge for?

If you think about what Netflix did when they first launched, you may recall Blockbuster was renting movies by the night, they were charging late fees. Most of their profit...