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Jul 30, 2022

This is an Impact Pricing Blog published on June 22, 2022, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/adopt-price-segmentation/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

Connect...


Jul 27, 2022

I like to run the following thought experiment. Imagine that I'm auctioning off a coffee mug. Auction it off in a classroom, or a keynote room, and maybe I can get people to bid say $15 for my coffee mug. And then when I hand the coffee mug over, I intentionally pull out a $50 bill and show them, hey, this $50 bill was...


Jul 25, 2022

Sagar Thakur is the Business Planning & Pricing Strategy guy at Outreach. He worked in SaaS Monetization Strategy at VMware, and he plays way too many instruments.

In this episode, Sagar talks about the challenges and opportunities of a pricing role as he explains why costs don’t drive pricing.

 

Why you have to check...


Jul 22, 2022

This is an Impact Pricing Blog published on June 15, 2022, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/buyers-value-journey-map/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an impact.

Connect...


Jul 20, 2022

We all want our salespeople to sell more value. What does that actually mean though?

If we think about it, our customers, whether they be consumers or businesses, they buy value. They exchange money for the value they perceive that they're going to get from our product, however they want to measure that value.

Our job...