Dec 29, 2023

This is an Impact Pricing Blog published on November 16, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/what-comes-after-product-market-fit/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an...

Dec 27, 2023

This one is the Jack of Clubs from the Impact Pricing card deck.

 There's almost never a good reason to lower prices. We've seen that a 1% price increase can lead to a 10% improvement in profitability. Well, the opposite is true too. A 1% price decrease could lead to a 10% decrease in profitability. And...

Dec 25, 2023

There is something about pricing that really gets me excited. Maybe it was my humble beginnings. I'm sure I grew up with more than many people. But from my perspective, we didn't have enough. We needed to make every dollar go as far as it could. 

At Christmas time, I would get out the Sears catalog and quickly turn to...

Dec 22, 2023

This is an Impact Pricing Blog published on November 9, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/software-shrinkflation/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.

Dec 20, 2023

This one is the Jack of Diamonds from the Impact Pricing card deck.

It's true. If you're winning them all, you're not charging enough. First, you have to believe that every buyer is different. Every buyer has a different willingness to pay. If every time you go bid on someone and you know that they have a...