Preview Mode Links will not work in preview mode

Feb 27, 2023

Ajit Ghuman is the Director of Product Management, Pricing, Packaging, and Customer Experience at Twilio. He is the author of the book Price to Scale. He’s had Director of Product Marketing title at several companies, and he added pricing to his title in 2019. Ajit is fascinated by ancient mysteries.

In this episode,...


Feb 24, 2023

This is an Impact Pricing Blog published on January 18, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/another-ridiculous-fee/

[powerpress]

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com

Now, go make an...


Feb 22, 2023

This one is the 8 of Spades from the Selling Value card deck. 

When buyers are making a 'will I' decision, they're trying to decide, should I spend money to go solve this problem or not?

Oftentimes, when they're making a 'will I' decision, they've got some problem that has boiled up, that's become an important problem,...


Feb 20, 2023

Dan Balcauski was a program leader for Northwestern University, where he also went to school seven years prior. He is the founder and Chief Pricing Officer of Product Tranquility, a company that helps high volume B2B SaaS CEOs define pricing and packaging for new and existing products.

In this episode, Dan talks about...


Feb 17, 2023

This is an Impact Pricing Blog published on January 11, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/what-pricing-can-teach-sales/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com. 

Now, go make an impact.