Mar 31, 2023

This one is the 7 of Hearts from the Selling Value card deck.

It is true, value propositions really are awesome.

Marketing teams, companies, sit around to try to figure out, what's the value proposition of this product? And it turns out that we can often come up with something that's pretty good, pretty general. It...

Mar 29, 2023

This is an Impact Pricing Blog published on February 22, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/lessons-from-the-library/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an...

Mar 27, 2023

Casey Brown is the President of Boost Pricing, and she has been since 2011. She started her career as a Chemical Engineer at GE, and she's been in pricing for almost 20 years now. Casey loves whitewater kayaking, and she's a big Buckeye fan.

In this episode, Casey explains how important it is for sellers to connect with...

Mar 24, 2023

This one is the 7 of Spades from the Selling Value card deck.

It is true that when a buyer's asking for help justifying a purchase, this is the ultimate opportunity to influence that sale.

Let's take a step back for just a minute and think about what a customer is going through. And if you ever have the opportunity...

Mar 22, 2023

This is an Impact Pricing Blog published on February 15, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/amc-changes-pricing-finally/

If you have any feedback, definitely send it. You can reach us at mark@impactpricing.com.

Now, go make an...