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Sep 29, 2023

This one is the Ace of Diamonds from the Impact Pricing card deck. 

Value-based pricing truly is a never ending journey. Think about what it means. It means we're going to charge what a customer is willing to pay. But you can't read your customer's mind. You have no idea exactly how much someone's willing to pay you....

Sep 27, 2023

This one is the Ace of Hearts from the Impact Pricing card deck. 

It is true, the single most profitable pricing decision any company can make is to adopt value-based pricing. Now value-based pricing is hard to do, but it has a really simple meaning. It means charge what your customers are willing to pay. 

If you had...

Sep 25, 2023

Ronald J. Baker is the founder of VeraSage Institute, a reformed CPA and cost accountant who has changed his mind on the value of timesheets and cost accounting. His quest is to bury the billable hour and timesheets.   

He is also a radio talk-show Host, The Soul of Enterprise: Business in the Knowledge Economy heard on...

Sep 22, 2023

This one is the Ace of Spades from the Impact Pricing card deck. 

First, companies really do exist to create value for customers. 

Think about what you do as a business. Everything you do is to get a customer to pay you money. And the only reason a customer would ever pay you money is if you are delivering more value to...

Sep 20, 2023

This is an Impact Pricing Blog published on August 17, 2023, turned into an audio podcast so you can listen on the go.

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