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Feb 26, 2024

Jean-Manuel Izaret leads BCG’s Marketing, Sales & Pricing practice globally. They partner with leading companies across industries to transform their commercial functions leveraging cutting edge digital and analytics capabilities to help them grow. 

In this episode, Jean-Manuel reveals the impact of your pricing...

Feb 23, 2024

This one is the 9 of Clubs from the Impact Pricing card deck.

 We often hear the word 'strategic' as in, "Hey, I'm making a decision today so that it grows my business someday in the future." Well, that's exactly what we want to do when we think about the lifetime value of a customer. I'm not so worried about, "Can I...

Feb 21, 2024

This one is the 9 of Diamonds from the Impact Pricing card deck.

 When we think about subscriptions, and I've talked to several companies who are trying to move from more of a transactional business to a subscription business, they think it's 'just pricing'. "Oh, we want to set our price this way." But it turns out it...

Feb 19, 2024

Dan Zatta is a leading management advisor in topline growth. He specialized in profit improvement on the revenue side, with extensive experience in pricing.

He is the author of the books ‘The 10 Rules of Highly Effective Pricing’ and ‘The Pricing Model Revolution’, translated into 10+ languages.

In this episode,...

Feb 16, 2024

This is an Impact Pricing Blog published on January 11, 2024, turned into an audio podcast so you can listen on the go.

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