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Nov 29, 2023

This one is the Queen of Clubs from the Impact Pricing card deck.

Value-based pricing is truly a goal or an attitude, but it's never finished because we can't be perfect. We can't read a customer's mind. I define value-based pricing as charge what a customer is willing to pay, but if you can't read a customer's mind,...

Nov 27, 2023

Neil Fitzgerald is an experienced, driven, and accomplished pricing and revenue professional, with a wealth of experience while working for leading, high-profile companies. Proven in exceeding all bottom-line expectations. Experienced in cruise, hotel and vacation rental industries. 

In this episode, Neil shares the...

Nov 24, 2023

This is an Impact Pricing Blog published on October 12, 2023, turned into an audio podcast so you can listen on the go.

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Nov 22, 2023

This one is the Queen of Diamonds from the Impact Pricing card deck.

 We often talk about how we want products that are different from our competitors. And if we think about what we want to build, we want to build products that are better, that are somehow differentiated. And when we do that, we've truly built value...

Nov 20, 2023

Mark Chussil is the founder of Advanced Competitive Strategies, Inc. He is an expert in qualitative and quantitative business war games, custom strategy simulators, executive education and management development programs. Highly rated speaker, published books and dozens of articles on business and competitive strategy.