Mar 25, 2024
Geraldine Carter helps single-owner CPAs go down to 40 hours without giving up revenue.
In this episode, Geraldine reveals effective strategies for tailoring your accounting service business to suit your lifestyle, enabling you to increase revenue without feeling overwhelmed by excessive work.
Why you have to check out today’s podcast:
- Discover how accountants can increase their earnings while reducing their workload
- Learn to craft your message to highlight the value you offer, rather than focusing solely on the cost of your services
- Uncover the transformation within the services you offer
"Your clients have an expectation to pay and if your prices are too low, they might not buy from you."
- Geraldine Carter
Topics Covered:
01:56 - Working less but earning more
03:41 - Flexibility, autonomy and working less hours
05:38 - Mindset shift to less hours work
08:48 - Pricing strategies so accountants work less and increase income
11:10 - How message is structured to a CPA's client in terms of raising his price
14:44 - The idea of selling services but delivering transformations
16:42 - Understanding the services accountants perform and how they earn recurring income
17:20 - What transformation does accountants deliver to companies
22:36 - The beauty of having people see the value in your own business
Key Takeaways:
“The revenue that you create in your business has nothing to do with the time that you put in. I mean, you have to grind out the beginning to get it all set up and going. But you can get to the place where you do not have to work 40 or 25 or 15 hours a week. You just have to stay at it until you figure out how to get your hours down.” - Geraldine Carter
“Thinking that revenue comes from work for clients is like thinking that time comes from your watch, it's not how that works.” - Geraldine Carter
“Your buyer decides what price they want to pay. So, we do tiered pricing, we offer it to the clients.” - Geraldine Carter
“Most accountants are selling services, but they're creating and delivering transformations.” - Geraldine Carter
"For business owners listening, do not underestimate the power of pricing wisely." - Geraldine Carter
Connect with Geraldine Carter:
- Website: https://geraldinecarter.com/
- LinkedIn: https://www.linkedin.com/in/geraldine-carter/
Connect with Mark Stiving:
- LinkedIn: https://www.linkedin.com/in/stiving/
- Email: mark@impactpricing.com